Bargaining: It’s Not Just About the Money, It’s About the Thrill for Indians
- Soumya Jain
- Mar 9
- 3 min read
Updated: Mar 11
You’re strolling through a bustling market, eyes locked on the perfect kurti—the one that screams “main character energy.” Just as you reach out to feel the fabric, the shopkeeper sizes you up like a seasoned detective and declares, “Only ₹1,500, madam. Pure cotton. Hand-stitched. Last piece.”And now, the moment of truth. You could just nod, hand over the cash, and walk away like a Bollywood diva who never checks price tags. Or—you could take a deep breath, straighten your posture, and unleash your inner desi mom with a single, powerful line:"Bhaiya, last price bolo."Because let’s be real—bargaining isn’t just about saving a few bucks. It’s about the rush of getting a better deal. It’s about the dance of negotiation, the art of persuasion, and that moment of sweet, sweet victory when you walk away knowing you won.

In our culture, bargaining is right up there with our love for chai and our magical ability to fit 25 relatives into a five-seater car. Bargaining isn’t just about stretching your budget—it’s about justice. You know that ₹1,500 price tag is inflated. Your gut tells you that it should be around ₹700, and who are you to ignore your instincts? Some people call it stingy. I call it economical self-defense. In a world where salaries crawl but inflation sprints, where tomatoes cost as much as gold, and where your monthly budget is basically a suggestion rather than a plan, every rupee saved is a small act of rebellion. And if haggling my way to a lower price makes me feel like I have even a little control over my finances, then you better believe I’m going all in.
Of course, bargaining is a two-player game, and shopkeepers have been training for this moment their entire lives. They know exactly how to counter every trick in the book:
Me: “Bhaiya, ₹1,500 is too much. Thoda kam karo.”
Shopkeeper: “Madam, fixed price hai.”
Me: “Hum roz yahan aate hain. Regular customer hain.”
Shopkeeper: “Madam, sabke liye same rate hai.”
Me: “Udhar wali shop ₹800 bol rahi thi.”
Shopkeeper: “Aap wahan se le lo, madam.”
Me: “Acha, ₹900 final de do na?”
Shopkeeper (dramatic sigh, Oscar-worthy performance): “Madam, aap hi le jao. Nuksan ho raha hai.”
And just like that, I walk away triumphant, my kurti secured for ₹900—fully aware that the shopkeeper still made a profit but basking in the joy of the win.
But here’s the sad part—our beloved tradition is under threat.Online shopping has ruined the game. Imagine typing “Bhaiya, ₹1,999 is too much, ₹1,500 final de do” into Amazon’s customer support chat. Flipkart doesn’t care how loyal you’ve been. Even vegetable vendors have gone digital, replacing manual scales with precise weighing machines, eliminating our classic “Bhaiya, ek-do tamatar extra daal do na” move.Shopping malls? Even worse. They fool us into thinking we’re too “classy” to bargain. They slap SALE signs on overpriced items, and we fall for the illusion of savings, conveniently forgetting that the prices were inflated long before the discount banners went up.
At its core, bargaining is about survival and satisfaction. It’s about proving that the system can’t always outsmart you. It’s about the thrill of getting a deal that wasn’t just handed to you, but earned through skill, patience, and a little bit of stubbornness.Most importantly—it’s about walking into your house, kurti in hand, and telling your mom the price before she asks, just so you can watch that approving nod of pride. Because in our households, getting a discount is a badge of honor.So, my fellow middle-class warriors, don’t let this art die.
The next time you step into a market, stand tall, take a deep breath, and with absolute confidence, say:“Bhaiya, last price bolo.”Because if capitalism insists on playing games, we might as well play along—and win.




