The Man Who Sold The Taj Mahal Thrice
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From Streetwear to Sarees: The Gen Z Way of Embracing India's Handicrafts

Walk through any college campus or a Sunday pop-up bazaar and you can spot a cultural rennaisance immediately—Gen Z has turned getting dressed into a kind of cultural remix. Their style isn’tabout picking a side between Western streetwear and Indian tradition. It’s a conversation between the two, fearless and fluid. For a lot of us, clothes aren’t just what we wear; they’re a way to carry family stories, show off where we come from, and still look like we belong in

the present.

Bandhani as pant and blazer
Bandhani as Pant and Blazer

Take the Bandhani saree from Jaipur. I grew up seeing it at weddings and festivals, but now

it’s just as likely to show up at an open-mic night or a college fest. A friend draped hers over

a white crop top, cinched it with a belt and threw on sneakers and a cropped denim jacket.

Suddenly the saree wasn’t something precious and untouchable—it was playful, easy, and

street-smart.


Even shoes are getting a cultural upgrade. I once came across a pair of sneakers

hand-painted with Madhubani fish and another with tiny Warli figures dancing along the

sides. Wear them with wide-leg trousers or even a plain white kurta and it’s like carrying a

little piece of someone’s brushwork through the city. Each pair feels like art you can live in.

Traditional pieces are showing up in the most unexpected ways. Oversized phulkari dupattas

from Punjab, the kind that used to be saved for weddings, are now thrown over ripped jeans

and tank tops like dramatic street capes. Hand-embroidered mirror-work jackets from Kutch

end up layered over crop tops and cargo pants, striking the perfect balance between boho

and festival chic.

Madhubani painted shoes
Madhubani painted shoes

There’s also a whole silver jewellery comeback. Chunky oxidised nose pins, layered

neckpieces and big bangles aren’t stuck in the “ethnic wear only” box anymore. They’re

paired with black turtlenecks, slip dresses or even graphic tees—grunge meets tradition in

the best way possible.


Fabrics and weaves are being reimagined too. Ikat turns into co-ord sets, hand-block prints

show up on wrap skirts, and old scraps become patchwork denim jackets. All of it carries the

thumbprint of Indian craft while fitting neatly into a global streetwear wardrobe.

This isn’t about nostalgia. It’s about making conscious choices. We’ve grown up on

Instagram and international pop culture, but we also care about sustainability and the stories

behind what we wear. Blending Bandhani with sneakers or pairing folk-art shoes with cargo

pants keeps Indian craftsmanship alive without letting it gather dust in a cupboard.


It’s more than fashion; it’s a quiet statement about what it means to be modern and Indian

today. Tradition isn’t something to pull out once a year—it’s something you can remix and

carry into the future. From Jaipur’s tie-dye artistry to Kutch’s mirrors and Punjab’s vibrant

embroidery, this way of dressing proves that the best style isn’t about trends at all. It’s about

storytelling—where the past and present fit together like they were always meant to.

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