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Why is Gen-Z Turning to Astrology To Shape Choices in Love and Career?

Astrology is the old system of using the stars and planets to understand life, which is becoming popular again today. But does it actually help people decide on big things like who to love or what job to take? The honest answer right now is a simple 50-50 split. Many people still believe in it and let it guide them, while an equal number of people are highly doubtful, especially of the online versions. 

Astrology signs
Atrology signs

For a long time, people have looked to the stars for clarity. In love, people check their zodiac signs to see if they will get along with a partner. They want to know about compatibility with their partner and if there will be conflicts in the relationship. Astrology gives them a kind of relationship map. In career, people use their birth chart (often referred to as “janam patri”) to find jobs that match their skills. For example, a chart might suggest that a person is good at leadership or communication and they would take up a career in this particular field. Thus, the belief system is very strong in many cultures. When someone tries very hard at something and still fails, it is common to hear them say, "My nakshtra (star) is bad." This means they blame bad luck or cosmic timing, not their own efforts. Astrology provides an easy explanation for things that go wrong.


The internet has made astrology huge. Apps like Astrotalk are very popular because they offer instant and personal advice especially the Gen-Z looks for astrology inspiration from here. You can quickly chat with an astrologer about any problem in your love life, job or any other problem in your life. It is instantly accessible via "chat with an astrologer." However, this digital explosion has been met with lot of controversy. While these platforms claim to host thousands of experts but the per-minute charging model often leads to user complaints about rushed, vague or contradictory predictions. Users have shared experiences where an astrologer gave a prediction like a person would get married in next few months, only for the user to reveal they were already married, leading to an abrupt disconnection of the chat. This commercialization is viewed with deep suspicion by both non-believers and by knowledgeable practitioners of traditional astrology.


Today, a large number of people approach astrology with conscious skepticism. There is a strong and rational camp of non-believers who treat astrology as a superstition only, insisting that success in love and career is solely the result of personal effort and will of the person. However, even among those who continue to follow astrology, the belief is evolving. We see it in the fact that nowadays, people are no longer rigid astrology followers, instead they use their horoscopes and birth charts because they are curious to know about their day in a frivolous manner. For them, reading about a specific planetary influence might simply encourage them to think about their own actions and make conscious decisions, rather than blindly following these planetary predictions.


In conclusion, the influence of astrology on the general public is clearly split today. Many people still rely on it for major decisions in love and career, finding comfort and a sense of direction when they feel lost believing that these forces of astrology play a strong role alongside their own efforts. Yet, an equal number of people are skeptical about astrology, viewing it as harmless entertainment, especially the commercialized online versions. So we can say that astrology still influences decisions, but it is not seen as a harsh and unchangeable destiny anymore. Instead, people are split. Half the people follow the stars and the other half are becoming smarter and more critical of what astrology promises.


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